Digitalconomics #20: Building Bento: A New Approach to Digital Identity
In this episode of the Digital Economics Podcast, I sit down with Sélim Benayat, co-founder and CEO of Bento, a popular micropage tool that was acquired by Linktree. Bento allows users to consolidate their online presence by offering a customizable link connecting to various social media profiles, personal websites, and portfolios. Sélim discusses the initial inspiration behind Bento, its development journey, and the philosophy of product-led growth that fueled its success. He explains how focusing on making users look as good as possible was a key principle in driving organic growth and community engagement.
Sélim also shares his thoughts on...